Like any good thing it has to go through some sort of evolution as the environment that it resides in changes; this is currently what is happening in the corporate event world. Here are the 5 things that are reshaping Corporate Events:

1. The move from PowerPoint to Business Theatre – Corporate presentations have become a mini Broadway show in itself with music, video and interactive digital content that makes the attendees of the presentation a part of the presentation.

2. The Corporate Client as the producer – A few years ago many corporations would hire an external partner to create and produce the “presentation” element of the event, but we are moving into a world where the client is more technologically savvy and they are pushing the envelope on what the presentation will be to the attendees.

3. Webcasting vs. Live Events – With the economy not doing very well and corporations looking at ways to run efficiently. More and more companies are moving towards gathering a large number of attendees in one location and streaming the presentation for them. It also allows more people to engage with the presentation at a lesser cost.

4. Advancement in Technology – Technology has changed the way in which corporate events are seen by attendees, we have moved away from simple flat 2-D presentations to High Definition. This allows the presentation to come alive and be more enticing to the attendees.

5. Wide Screen Presentation – corporate presentations have moved away from the pull-up screen, televisions or computer screens and moved to full movie theatre. This allows for more creativity when corporations are creating presentations.

Until next time,

Amalia Ward
Talen Events
Your Vision, Your Experience.